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ASA guidance on advertising claims about treating babies, children and pregnant women

2 December 2016

The Advertising Standards Authority (ASA) has been working closely with the osteopathic profession to produce new guidance about advertising claims that relate to the treatment of babies, children and pregnant women.

The guidance – Osteopathy: ASA Review and Guidance for Marketing Claims for Pregnant Women, Children and Babies – has been sent by the GOsC to all osteopaths on the UK Register. Registrants have been strongly advised to review the information provided on practice websites and other publicity material to ensure their advertising complies with the ASA standards.

Read the ASA guidance and joint letter to osteopaths from the GOsC and ASA/CAP.